Smartphones have become an inseparable part in our daily lives. Mobile is more mainstream than ever, and businesses from all industries are relying on this channel to boost their revenue by meeting customer demands. Because of this, apps are in demand and user expectations are higher than ever before.

The number of mobile apps in the market is increasing faster than ever catering to the growth with some exciting trends. We outline our top predictions on the tech trends to watch out for that will shape the way we use and think about app development –

1. Progressive Web Apps creating buzz


Because of the development ease & the instant gratification for the app’s user experience (UX) Progressive Web Apps have attracted a lot of attention. A Progressive Web App is an application in which the user interface runs in a web browser. With a Progressive Web App, users will be able to immediately begin using it without downloading it first. These apps work for every user, regardless of browser choice.
Progressive Web Apps are fundamentally designed to help websites load on mobile with unstable or poor data conditions. They use standard HTML5 components to provide a website that has the UX of a native app. More companies are realizing that most of their potential customers visit their website on mobile devices before even checking if there’s an app available in the app store. A progressive web application takes advantage of a mobile app’s core characteristics, resulting in improved user retention without the complexities involved in maintaining a mobile app. The capabilities of web apps are advancing quickly, including better performance, with special features such as push messaging.

2. Android Instant Apps


Google recently announced Android Instant Apps, which delivers exactly what its name says- it enables Android apps to run instantly. These apps do not need to be downloaded or installed on a device, making it possible for users to access a wider range of apps seamlessly.

3. Rise in Beacons & Location-Based Technology


Beacons enable retailers to bridge the gap between the in-store and online experience. They collect valuable in-store data, location-based push notifications, and even traditional in-store metrics such as footfall. Personalization has become more important than ever which is a main reason why beacons are gaining traction as engagement tools to enhance the overall customer experience.

4. Augmented Reality & Virtual Reality taking hold


With the release of Pokémon GO in 2016, there’s no surprise that AR development will continue to rise. Dominating the App Store, this mobile game proves AR technology has great potential to influence consumers in engaging and meaningful ways. Apps that utilize AR have often been perceived as promotional however, a greater number of apps have started integrating AR into utility.


Much has also been said about the growth of virtual reality. With an innumerable of headset manufacturers and VR content creators, it’s no surprise that VR is finally market-ready and starting to acquire the attention of consumers. With the hardware that’s available on the market now, there will be a huge focus on experimental features, such as inside-out tracking and hand controls within the next year.

5. IoT based Mobile Application Development

Almost every IoT solution needs an accompanying mobile app, using its smart device sensors to assist the user to control the smart device. In fact, Android just released its own package for developing IoT app.

The existing solutions such as smart homes, smart cities, connected cars, smart healthcare, energy sector, transportation systems and more are just the start.

IoT will get stronger in 2017 and will open a whole new market for IoT security apps!

6. Focus on Mobile App Security & Privacy

The security of a smartphone has become more crucial than ever because of the quantity of personal user data it houses. Apps with built-in security features can make a large difference in the app space. Coding for Apple’s iOS is now moving from Objective C to Apple’s own programming language, Swift. More developers will be adopting the use of this platform, providing better UX with more security features. With this new programming language, we’ll begin to see more secure apps in the market.

7. Wireless Audio

Since the release of Apple’s AirPods, wireless headphones have been all the talk as these little earbuds entered the market with a bang.

We’ll definitely be seeing less wire this year as manufacturers are cutting cords with audio.