THINGS YOU MUST KNOW ABOUT A SINGLE PAGE WEBSITE
Have you visited any single page website yet? They are too smooth and easy and to top it all extremely popular today. It’s a great experience to navigate through one.
Single page websites are in now-a-days. People are using them a lot, and they are providing a new experience in web surfing. Well, it’s fantastic. But are such websites beneficial for your SEO as well? Or they are just bringing down your rankings?
Here we will discuss few pros and cons of having Single Page Websites, and how does it affects your SEO.
#1 Excellent Mobile Experience
One thing that’s splendid about single page websites is that they run smoothly on mobile phones. Today, a major chunk of people use their mobile phones to browse through a website, and thus it’s a fabulous gain. Single page websites converts easier and load faster on mobiles. These also provide a rather simple navigation, and a visitor doesn’t need to make multiple clicks and switch from a page to other. So the overall experience gets elevated.
#2 Better targeted approach
When you have your content on a single page, targeting a specific audience gets naturally simplified. You can create a particular type of experience for your target audience. So if you target a single group of keywords, it doesn’t get better than a single page. The only catch here is that a user needs to navigate the page to find what he wants. Thus, keeping the whole content relevant and placing it well is important. Keep nothing that’s not required otherwise you’ll end up annoying your visitors.
#3 High page authority
Now that your website has just one page, every acquired link is going to point your main URL. The ranking of a website majorly depends on the links. Getting 100 percent links to a page is the most one can get. That gets you a great domain authority.
#4 You cannot target extensive keywords
Where you limp with a single page website is the keyword ranking. It doesn’t allow you to target a wide variety of keyword. For a multi-page website, you get to rank for each of the pages with different keywords, but for a single page, you need to target just a single kind of keywords. So if you depend on Google for most of your traffic, better avoid a single page website.
#5 No detailed content
With a single page, you cannot get into the details of your topic. You need to accommodate all your subjects in a single page, and that keeps you in limits. It’s like Twitter where you can’t use more than 140 characters. So it becomes difficult to cover every topic deeply, and thus you sometimes can disappoint a visitor for lack of relevance when he wants the details on a particular subject. This problem can be solved by having different sections for your topics.
#6 You also lose some advanced optimization strategies
With a single page website, you refrain yourself from some of the advanced SEO strategies. You cannot set categories and subcategories in a single page website. The masters break every topic into subheads and describe clearly all the aspects of it. That’s not possible in a single page website. So a multipage website suits your SEO strategies better.
Considering all the above points, we may say that a single page website isn’t a very good idea as far as SEO is concerned. If you aren’t much concerned about the SEO, then go for it.